Selected Projects
2021 - 2025
Crafting meaningful strategies and experiences through a blend of research, design, and cross-disciplinary collaboration.
Settle Rewards: Simplifying Shopping Loyalty
Developed an intuitive app interface for rewards, improving how users find and redeem discounts.
Opentext: Core Capture Platform UX
Optimized enterprise data and capture workflows by simplifying complex technical flows for non-technical users.
WallMag: Artist Experience
Streamlined artist digital profiles to improve showcasing, marketplace integration, and community engagement.
BDS Laundry: iOS App Experience
Enhanced app usability by tackling user issues, optimizing machine access, and simplifying payments.
Uber Driver Edition: Adaptive Streaks
Enhancing driver retention by making earnings more appealing and motivating.
Duolingo Chess #01 : Integrating play into the learning process
Evaluating duo's gamification strategies, including streak mechanics and retention methods, in learning model.
Duolingo Chess #02 : UX & Interaction Teardown
Analyzing the current user interface to identify areas of improvement and potential enhancements.
Duolingo Chess #03 : Product Growth & PM Insights
Concentrating on strategy, monetization, and growth to scale niche features.
Uber Driver Edition: Adaptive Streaks
Enhancing driver retention by making earnings more appealing and motivating.
Duolingo Chess #01 : Integrating play into the learning process
Evaluating duo's gamification strategies, including streak mechanics and retention methods, in learning model.
Duolingo Chess #02 : UX & Interaction Teardown
Analyzing the current user interface to identify areas of improvement and potential enhancements.
Duolingo Chess #03 : Product Growth & PM Insights
Concentrating on strategy, monetization, and growth to scale niche features.
Touro University
Creating marketing strategies and digital experiences for the business school
RePlast: Establishing an eco-friendly recycling brand.
Developing an eco-conscious brand identity.
Cee Vision: Nonprofit Healthcare Identity
Developing a cohesive brand vision to elevate the identity of a nonprofit healthcare organization.