Target Edition: Spatial AR Navigation

3-5 mins read

· Currently in progress

Making in-store shopping more intuitive and accessible.

Target's in-store experience was reimagined through an AR-powered navigation solution that helps shoppers locate products with greater ease. Rooted in real-world testing and user research, the solution integrates seamlessly into Target’s mobile app - improving product discovery, reducing friction, and elevating brand trust.

Client

Target
Collaborative Research Project

Timeline

4 Weeks
‍June - July '25

Skills Applied

UX Research, Interaction Design, Prototyping, AR Integration, Product Thinking, Illustrator, Motion Design, Animations

Role

User Interaction Researcher
Prototyping for AR-based mobile navigation

Presentation Try Prototype

Check out the full Project Presentation or dive right into the Final Prototype.